| AM Session |
Opening Ceremony |
The Hon. Victor Lo
Council Chairman, The Hong Kong Polytechnic University ; Chairman, Board of Governors, Hong Kong Design Centre |
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Prof. C K Poon
President, The Hong Kong Polytechnic University |
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Mr. Francis Ho
Permanent Secretary for Commerce, Industry and Technology (Communications and Technology) |
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Keynote Presentation I |
Prof. Roland T. Rust
David Bruce Smith Chair in Marketing;
Chair, Department of Marketing,
Director, Center for Excellence in Service;
Robert H. Smith School of Business, University of Maryland |
How Service Changes Brand Management |
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Prof. Rod Brodie
Professor of Marketing, Associate Dean, Business School, The University of Auckland |
Service Branding: Integrating Consumer and Relationship Marketing to Create Value |
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Q & A Session |
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Practitioner Forum I |
Mrs. Margaret Leung
General Manager, Global Co-head, Commercial Banking, The Hongkong and Shanghai Banking Corporation Limited |
An Incomplete Guide to Building a Global Brand |
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Ms. Viveca Chan
Founder, WE Worldwide Partners |
Are Brands Catching Up with Today's Chinese Consumers? |
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A representative from Mengniu Dairy
(TBC) |
TBC |
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Q & A Session |
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| PM Session |
Keynote Presentation II |
Prof. Sundar Bharadwaj
Associate Professor, Department of Marketing, Goizueta Business School, Emory University |
TBC |
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Q & A Session |
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Practitioner Forum II |
Mr. Anant Deboor
Director of Strategic Planning, JWT Hong Kong |
The Importance of Picking the Right Vision |
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Mr. Alfred Chan
Managing Director, The Hong Kong and China Gas Company Limited |
Branding for Growth |
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Mr. Alan Wong
Director of Marketing, DHL Express (Hong Kong) Limited |
DHL Differentiation - Customer Touch Points |
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Dr. Eden Woon
Vice President, Greater China,
Starbucks (China) Coffee Company |
The Values that Build the Starbucks Brand |
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Q & A Session |
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Closing Remarks |
Prof. Judy Tsui
Dean, Faculty of Business, The Hong Kong Polytechnic University |
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