About the International Conference on Brand Management
Companies deliver their customer value through brands. They manage all the touch points – mass media, service delivery, design, user’s experience – whenever and wherever the customers come in contact with the brand. The recent success of many global brands, some with Asian origin, has proven the importance of creating values with innovative approaches that enhance the experience of the users. To build strong brands, not many companies realise the need to craft policies which support consumer-centric innovation through value analysis, creative design, market positioning and service quality maintained by committed employees. This Conference aims to explore different aspects and approaches to value creation that will enhance brand equity and customer equity of a company. It will bring to the audience new dimensions in brand management.
Objectives :
| 1. |
To meet and share experience with world class brand management experts from academia and business sectors. |
| 2. |
To provide up-to-date knowledge on practices and research in innovative approaches to creative customer value that enhances brand equity. |
| 3. |
To identify future trends in brand management practice. |
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