Welcome to ACBM

Benefit

ACBM is a non-profit self-financed unit under the Department of Management and Marketing of the Faculty of Business at The Hong Kong Polytechnic University. To achieve our objectives of helping Hong Kong-based companies increase their competitiveness by investigating how a strong brand creates greater value and better corporate financial performance, we need support from the business and industrial sectors. Your financial support would have far-reaching implications.

To support ACBM, a corporation or individual contributing an amount of not less than HK$ 150,000 will be invited to join as a Sponsor. Sponsorship could be by means of seminars, research, surveys, assessment, case studies and other forms of projects carried out on a co-organised or commissioned basis. ACBM acknowledges its sponsors by various means. All major sponsors are given distinct recognition in our publicity. Currently, ACBM is very proud to be associated with organizations including various public and private sector organizations.

Category

Benefits

Suggested Donation

1. Sponsor

	customized research reports pertaining to the company based on the findings from ACBM’s unique “Customer Perceived Value” Project
	free access to conference, seminars, symposiums and case studies sharing organized by the Centre
	in case of brand starters – Brand Readiness Assessment and branding advice

$150,000
or more

2. Senior Sponsor

In addition to benefits of Sponsor:

	naming right for a CPV index for a period of five years, OR
	scholarship for a PhD student in a branding related area,
	brand audit support and advice
	be acknowledged as a key sponsor of major brand events organized by the centre for two years

$500,000
or above

3. Honorary Sponsor

In addition to benefits of Sponsor:

	sponsorship of a brand professor/assistant professor to conduct researches and speak at conferences for two years, and
	brand audit support and advice
	be acknowledged as a key sponsor of major brand events organized by the centre for three years

$1,000,000
or above

Our Sponsors

ACBM thanks all our sponsor organizations for their support of our work on brand management research.