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The Brand Management Research Symposium 2009
The Brand Management Research Symposium was held on 29 November 2009 at The Hong Kong Polytechnic University. This year the theme was Brand Management in Asia.
A range of topics were explored by renowned scholars such as Prof. David Reibstein from Wharton Business School who discussed marketing expenditure during a recession and raised an interesting debate. His presentation was followed by “Evaluation of Retail Services: A Developed vs. Emerging Markets Perspective” by Dr. Sherriff Luk from The Hong Kong Polytechnic University.
The morning session ended with presentations on “The Moderating Role of Current Period Earnings on the Impact of Perceived Brand Quality on Stock Returns, Idiosyncratic Risk, and Systematic Risk” by Dr. Kapil Tuli from the Singapore Management University and “An Integrated View of Brand Management: A Brand Triangle Framework” by Dr. Fang Wan from the University of Manitoba.
After lunch, Dr. Pinaki Dasgupta from the India Institute of Foreign Trade, gave a presentation on “Technology Branding in Small and Medium Enterprises(SME)”. This was followed by Prof. Duan Chun Lin from the South China University of Technology on “How to Choose a Development Strategy and Enhance the Competitive Capability for Chinese Enterprises Under Globalization”; a presentation on “Store Brand Quality and Retailer’s Product Line Design” by Dr. Eunkyu Lee from Syracuse University and “Why Buy the Second-best? The Behavioral Dynamics of Market Leadership” by Dr. Woonbong Na from Kyunghee University, South Korea.
The symposium proved to be a great platform for exchange of ideas between local and international academics. It also provided an opportunity for future collaboration between participants at the event.
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