Welcome to ACBM

CPV & Supported Events

	Press Briefing on Customer Perceived Value (CPV) in Hong Kong’s Retail Sector Phase 10
	ACBM Supported Events
	Community Activities

Event	Press Conference on Customer Perceived Value (CPV) in Hong Kong’s Retail Sector Phase 10
Date	29 April 2009 & 15 May 2009
Venue	The Hong Kong Polytechnic University
Event Summary	The “Customer’s Perceived Value of Hong Kong’s Retail Sector” research was initiated in 2004. The project is longitudinal in nature and involves large-scale survey interviews with shoppers, both local and foreign twice a year. This research project aims to assess both local shoppers’ and tourists’ perceived value toward local retail services in order to provide far-reaching implications for further improvement of service standards of local retail sectors.
Enquiry	Please contact Ms. Iris Lok at 852-3400 3951 or Ms. Kannass Chan at 852-2766 4542 or by email: msacbm@polyu.edu.hk

ACBM Supported Events

Event	HKIM Youth Media and Culture Marketing Conference 2009
Organiser	Hong Kong Institute of Marketing
Date	28 February 2009, Saturday
Time	9:30 am – 1:00 pm
Venue	Hong Kong Institute of Vocational Education (Morrison Hill)
Registration details	http://www.hkim.org.hk/hkim_edm_layout/sympo_feb2009/ sympo_feb2009_polyu.html
Enquiry	Please contact HKIM office at 2104 2280

Event

Marketing Symposium 2009

Theme

Marketing in Challenging Times

Organiser

The Chartered Institute of Marketing, Hong Kong

Date

21 March 2009, Saturday

Time

9:30 am – 12:30 pm	(Morning Session)
2:30 pm – 5:30 pm	(Afternoon Session)

Venue

Wei Hing Theatre, The City University of Hong Kong

Registration details

http://www.cimhk.org.hk/events_20090321.html

Enquiry

Please contact CIM HK office at 2868-1110 or by email: info@cimhk.org.hk

Event	中國信譽企業領袖<品論品牌>座談會
Organiser	信譽研究院(中國)、中華(海外)企業信譽協會
Date	7 June 2009, Sunday
Time	2:00 pm – 5:00 pm
Venue	N003, Lim Por Yen Theatre, PolyU
Registration details	By Invitation
Enquiry	Please contact Ms. Karen Lee, ACBM at 3400-3646 or by email: msacbm@polyu.edu.hk

Event	Brand Building Opening Conference
Organiser	HKTDC
Date	10 July 2009, Friday
Time	2:30 pm – 5:30 pm
Venue	Meeting Room S426-7, HKCEC
Theme	Forging ahead in the mainland’s consumer market with a branding strategy 如何利用品牌开拓和渗透内地消费市场
Event Summary	Rising importance of "brand" as a buying criterion to Chinese consumers 品牌对内地消费者选择产品之重要性 How do Chinese consumers learn about your brands? 如何让内地消费者了解你的品牌？ Factors affect Chinese consumers' perception of brands 影响内地消费者对品牌观感的因素 Formulating and implementing brand strategies in China: The framework 制定和执行品牌战略的决策及管理框架 Product brand strategy or corporate brand strategy, which is more effective in China? 产品品牌战略与公司品牌策略在中国市场的选择 Roadmap for successful brand building in China: A benchmarking exercise 中国市场成功建立品牌之路线图
Speakers	Dr. Sherriff T. K. Luk Director, Asian Centre for Brand Management, The Hong Kong Polytechnic University 陆定光博士,香港理工大学亚洲品牌管理中心总监
Registration	Free admission
Enquiry	Please contact Ms. Kirsten Chu, HKTDC at 1830668/ 2584-4357

Event	HKIM Digital Media Marketing Conference
Organiser	Hong Kong Institute of Marketing
Date	26 September 2009, Saturday
Time	9:30 am – 1:00 pm
Venue	InnoCentre
Registration details	TBC
Enquiry	Please contact HKIM office at 2104 2280

Community Activities

ACBM often serves as either the Adviser or Panel Members on Top Brand Competition events for Chinese Enterprises Reputation Institute, Chinese Manufacturers Chamber, Hong Kong Retail Management Association, Hong Kong Productivity Council etc.

ACBM is also invited to serve as a member of the Judge Panel or Award Presenter on some Brand Award Competition organized by different professional organization in Hong Kong

Sept 09	Honorable Panel of Judges and Award Presenter for the "CAPITAL CEO Supreme Brand Awards 2009" for CAPITAL CEO x CAPITAL Entrepreneur
8 June 09	The Most Preferred Hong Kong/China Brands for China Institute of Corporate Reputation
1 June 09	Award Presenter for “The Outstanding Brand Awards 2009”
16 Mar 09	Award Presenter for “The Best of the Best Awards MTR Advertising 2008” for MTR advertising
27 Nov 08	Panel Judge and Award Presenter for “The Proud of Hong Kong Brand Competition” for Mingpao
5 Nov 08	Award Presenter for “HKIM-BC Award 2008 Recognition Ceremony”
23 Oct 08	The Top Hong Kong Brands Award for The American Chamber of Commerce

Frequently ACBM was invited as Guest Speaker at various Brand Conferences/Workshops run in Hong Kong, Greater China Region and the Southeast Asia, including,

26 Sept 09	Digital Media Marketing Conference for HKIM in Hong Kong
10 July 09	Brand Building Programme Series Opening Conference “Forging Ahead in the Mainland’s Consumer Market with a Branding Strategy” for HKTDC in Hong Kong
27 - 28 Mar 09	China Advertising & Brand Conference in Hong Kong
10 Dec 08	Brand Building Workshop at Inno Design Tech Expo for Hong Kong Brand Development Council in Hong Kong
1 Dec 08	Hong Kong Brands Week Forum for Hong Kong Design Centre in Hong Kong
4 Oct 08	Service Marketing Conference for HKIM in Hong Kong
30 Sept 08	Branding Workshop “Experience of the Retail Sector” for Metro Finance and UBS in Hong Kong
22 Apr 08	Seminar on “How SMEs Brand a Product in Chinese Mainland” for HKTDC Houseware Fair in Hong Kong
21 - 22 Mar 08	China Advertising Conference in China for China Advertising in Shanghai
21 Feb 08	The Best Brand Enterprise Award (Greater China) Seminar in Hong Kong