This Brand Management Workshop is designed for CEOs, brand directors, financial controllers and senior marketing managers in all industries and aims to provide advanced insights, frameworks and strategies for strengthening brands and capturing the value of brands within competitive markets.

The workshop will cover key issues concern to senior executives and CEOs for branding includes how brands and market-based can be leveraged through marketing mix strategies and provides measures on how to assess brand performance and enhance brand value, as well as Go-to-Market Strategies must be designed to capture and reinvigorate customer value.

Prof. Rajendra Srivastava
Provost and Vice President for Academic Affairs of Singapore Management University and,
Roberto C Goizueta Chair in e-Commerce and Marketing of Emory University

Dr. Sherriff T. K. Luk
Director, Asian Centre for Brand Management, Associate Professor, Department of Management and Marketing, The Hong Kong Polytechnic University

Emotional branding is integral to brand image, brand identity and brand essence. It articulates a brand’s heart and soul and is essential in conveying a company’s values, vision and reputation to consumers, employees and stakeholders.  This exclusive Workshop to help firms unravel the mysteries of consumer marketing and emotional branding.

The seminar is designed for design experts, branding and marketing directors/ managers, senior executives and CEOs in all industries. It aims to provide insights on building emotional experiences in retail environments and using emotions and values in brand building, marketing segmentation and positioning through successful case study illustrations.

Jerry Gelsomino
Principal, FutureBest, Hong Kong

Roland van Kralingen
Founder, INNOA, The Netherlands

Dr. Sherriff T. K. Luk
Director, Asian Centre for Brand Management,
The Hong Kong Polytechnic University

This exclusive by-invitation only research symposium brings together international academia to discuss the multifaceted aspects of brand management. 

The Fifth International Conference on Brand Management is jointly organised by the Asian Centre for Brand Management and Hong Kong Design Centre. It is a key programme of Business of Design Week (BODW) which is the premier event for international design, brand and innovation in Asia, organised by Hong Kong Design Centre, with strong support from the HKSAR government.
The conference brings together world-class experts in brand management from the academic and business sectors to share cutting edge information on current trends in brand management and innovation.

The Theme of this year’s conference is “Brand Driven Innovation: Design, Management and Value”. Presentations will cover issues at the forefront of corporate strategy and branding including, branding through integration of brand, design and innovation, design and innovation on corporate growth, CEO Dialogue on innovation management and entrepreneurship, branding in a down market, justifying brand investment, management of the brand experience and innovative brand communities using social media.

Standard Ticket: HK$1,200
Group Discount: 10% off standard price for any 5 tickets purchase or above